2010 Sundance Film Festival : Cross-Platform and Transmedia Storytelling for Filmmakers

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Cross-Platform and Transmedia Storytelling for Filmmakers

Categories: Panels and Music

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Run time: 90 min.

Beyond traditional narratives, today’s savvy filmmakers are embracing storytelling across multiple forms of media, with each element making distinctive contributions to a viewer’s understanding of the story. By creating new “entry points,” filmmakers find new audiences and revenue streams and engage with our mobile lifestyles. Join us as we take a “deep-dive” approach to examples of contemporary cross-platform media and showcase some of the most successful projects launched to date.

Panelists: David Gale (executive vice president for new media, MTV Networks); Rudy Adler (art director, Wieden + Kennedy); Jason Yim (president, Trigger LA); Lisa Osborne; and Julia Oh.