2010 Sundance Film Festival : Spotlight on Social Media: Successful Strategies for Storytellers

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Spotlight on Social Media: Successful Strategies for Storytellers

Categories: Panels and Music

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Run time: 90 min.

Today’s social-media sites have the potential to bring content creators closer to audiences than ever before—creating new marketing opportunities for independents. But what more can be achieved? Can we create meaningful experiences through our profile pages, or is it all just self-promotional clutter? Are the popular sites we use today the end of the line, or just a peek into the future? Moderated by Kara Swisher of The Wall Street Journal’s AllThingsD.com.

Panelists: Robert Tercek (president of digital media, the Oprah Winfrey Network); Dave Eun (vice president of content partnerships, YouTube); Ondi Timoner (filmmaker, We Live In Public); Jason Klein (copresident, Special Ops Media); Chris Gebhardt (executive vice president, Participant’s TakePart); and Jason Hirschhorn (chief product officer, MySpace).